About Us
Neo-Indian Sustainable Fashion: Crafted for the Aesthetics of Life
Welcome to I AM BLVD. Our name is our philosophy: the "Boulevard" represents the expansive, open path of a life lived with intention. It is a space where traditional Indian heritage meets a modern, global soul. We create for those who seek to move through the world with lightness, wearing garments that feel like a gentle celebration of the self.
The Vision & Philosophy: Neo-Indian Design for Modern Living
In a world that often demands we rush, we invite you to pause and find joy in the tactile beauty of natural fabrics. Our designs are a "Neo-Indian" expression—clean, breathable, and effortlessly sophisticated. We use premium, earth-born fibers that feel like a gentle embrace against the skin, allowing you to move through your day with lightness and grace.
Every piece in our collection is an invitation to enjoy the subtle poetry of life—from the tactile richness of organic cotton to the strength of hand-wrought details. We design for the woman who values comfort as much as she values her roots.
The Hands Behind the Brand: Our Founders
I AM BOULEVARD is the synergy of three distinct paths coming together to redefine the landscape of conscious luxury. Born out of a vision to bridge heritage and the high-street, our story is one of family, education, and a deep respect for the craft.
Shibila | The Creative Soul
With a childhood rooted in design and an MSc in Fashion, Shibila spent years navigating the high-stakes world of luxury retail with global brands. As our Creative Director, she translates that international expertise into a local context, ensuring every design is as functional as it is soul-stirring.
Shahin | The Grounded Voyager
A business graduate with a global perspective, Shahin’s approach was shaped by his travels across the world’s most vibrant cultures. His international journey didn't just broaden his horizons—it grounded him in the importance of authenticity and humble operations. He manages our manufacturing and core business with a focus on integrity and the human connection behind every stitch.
Aman | The Visionary Bridge
Representing the next generation of entrepreneurship, Aman leads our Singapore operations. He focuses on the intersection of multicultural fashion and technology, ensuring our community remains connected across borders while our heart remains rooted in traditional hand-craft.
A Global Vision: Designed in Singapore, Handcrafted in Kerala
We believe beauty is found in the intersection of worlds. Our exclusive collections are envisioned and designed in the vibrant, multicultural heart of Singapore, where modern life meets minimalist art. These visions are then brought to life in our very own dedicated studio in Kerala, India.
By owning our entire making process, we ensure every piece is a "second skin" of the highest integrity. We don’t just make clothes; we curate the aesthetics of life through premium natural fibers and the meticulous touch of our own artisans. This is grounded luxury—designed for the world, made with soul. By creating and making our own collections, we ensure that the "Boulevard" path remains one of integrity, quality, and complete transparency.
Our Joyful Commitment
- Natural Ease: Breathable, earth-born fabrics that celebrate the wearer.
- Neo-Indian Aesthetic: A fresh, contemporary take on heritage Indian crafts.
- Grounded Luxury: Premium quality built on a foundation of global experience and local soul.