Designed in Singapore. Made in India.

I AM BLVD celebrates contemporary Indian craftsmanship by bringing a modern, global perspective to traditional artistry. For us, the Boulevard is a way of moving through life with purpose and openness.

We believe in wearing clothes that feel like a quiet celebration of who you are. Our pieces are designed for women who value depth, heritage, and a refined aesthetic.

A Hidden Gem, Discovered Naturally

Some of the most meaningful finds are the ones you discover for yourself. We view I AM BLVD as a hidden gem for women who love the treasure hunt.

We create pieces that feel personal, distinctive, and worth keeping. Our goal is to offer something that speaks to the soul through contemporary design and mindful creation.

We do not use traditional marketing channels to reach our audience. Instead, we introduce our products organically to women seeking something beyond the familiar.

Our story grows through these personal discoveries. We value the connection made between a woman and her next treasured find, one garment at a time.

The Art of Contemporary Indian Craftsmanship

We design our collections in multicultural Singapore and bring them to life in India, within our dedicated studio in Kerala. This process allows us to merge global visions with local skill.

Modern ideas meet the skill and care of Indian artisans. By doing so, we bring heritage craftsmanship into everyday life through a fresh, updated lens.

We own and manage every step of making our clothes. We work exclusively with natural fibres and the skilled hands of our own trusted artisans.

From the initial fabric selection to the finished garment, we value the people and materials involved. We prioritize the handmade details that define contemporary Indian craftsmanship.

Our approach ensures that every stitch reflects a commitment to quality. We believe that true luxury is found in the patience of the maker and the purity of the material.

Our Philosophy: Natural Ease, Neo-Indian Style

Life moves fast, but your wardrobe should offer a sanctuary. Our clothes invite you to slow down and enjoy the tactile feel of natural fabrics.

Our approach to Neo-Indian style is clean, breathable, and simple. It is a contemporary expression of heritage, made for comfort and a deep connection to your roots.

We believe luxury can feel grounded. It lives in thoughtful design and the soft feel of fabric against your skin.

True value is found in contemporary Indian craftsmanship that you can appreciate long after the first discovery. We create for longevity, not for trends.

By blending minimalist silhouettes with traditional techniques, we offer a wardrobe that transitions seamlessly from the city to a place of retreat.

The Hands Behind the Brand: Our Founders

I AM BLVD brings together three unique journeys. Our story is built on family, continuous learning, and a shared respect for the arts.

We strive to connect heritage with modern style. This synergy allows us to preserve ancient skills while ensuring they remain relevant in a fast-paced world.

Shibila | The Creative Soul

Shibila grew up surrounded by design and holds an MSc in Fashion. She spent years working with top global luxury brands to refine her eye for detail.

As our Creative Director, she brings international experience to every piece. She ensures our designs are both practical for the modern woman and visually inspiring.

Her vision integrates the elegance of contemporary Indian craftsmanship with the functional needs of a global lifestyle.

Shahin | The Grounded Voyager

Shahin studied business and has experienced many cultures through his extensive travels. These journeys taught him the value of authenticity and humility.

He leads our manufacturing and business operations. His focus remains on integrity and the well-being of the people behind every piece we create.

Shahin ensures that our production methods remain ethical and that the artisans in Kerala are treated with the respect they deserve.

Aman | The Visionary Bridge

Aman is part of a new wave of entrepreneurs and leads our team in Singapore. He operates where fashion and technology meet to build our community.

He helps our audience stay connected while keeping our roots firmly planted in traditional craft. Aman bridges the gap between the studio and the wearer.

His leadership ensures that the spirit of contemporary Indian craftsmanship reaches women who appreciate understated luxury worldwide.

Our Commitment

• Natural Ease: We use breathable natural fabrics designed for ultimate comfort and skin-friendly wear.
• Contemporary Indian Craftsmanship: We blend heritage skills and handmade details, thoughtfully expressed for the modern era.
• Grounded Luxury: Our pieces combine Singapore design and Kerala craftsmanship, brought together with intentional care.
• The Joy of Discovery: We remain a hidden gem for women who find beauty through their own personal treasure hunt.
• Ethical Production: We maintain full oversight of our supply chain to ensure quality, fairness, and artistic integrity.