At I AM BLVD, our philosophy is rooted in the joyful aesthetics of everyday life. We believe your wardrobe should be a curated collection of pieces that resonate with a mindful, global lifestyle. Our Neo-Indian aesthetic brings together traditional Indian hand-craft and clean, contemporary silhouettes envisioned in Singapore.

One of the most cherished pieces in our current lineup perfectly captures this vision, serving as a testament to the skill of the artisans in our Kerala workshop.

Reimagining Heritage: The Maroon Phulkari Co-ord

Phulkari, meaning 'floral work', is a heritage craft rich with history and vibrant storytelling. Instead of leaving it in the past, we have translated this intricate pattern into a modern matching set designed for effortless movement and ultimate comfort.

Woven from premium natural fibers, the jacquard fabric of this set acts as a breathable "second skin." It is an intentional choice for the modern woman who values authenticity, slow fashion, and a deeply grounded approach to what she wears. Whether you are navigating a busy workday or enjoying a quiet moment of reflection, this piece supports your journey.

Discover the Maroon Phulkari Set

The Importance of the "Second Skin"

True luxury lies in how a garment makes you feel. By owning our entire manufacturing process, we ensure that every thread aligns with our commitment to fair wages and environmental respect. The natural fibers we use are biodegradable and gentle on the earth, ensuring your fashion choices leave a lighter footprint.

We invite you to explore the tactile beauty of handloom jacquard and experience clothing made with absolute integrity.