{"title":"Year-End Style Edit","description":"\u003cp\u003eDiscover our year-end edit of embroidered salwar styles and suits. Explore your favourite colours and available sizes at our current prices.\u003c\/p\u003e","products":[{"product_id":"kashida-embroidered-cotton-salwar","title":"Kashida Embroidered Salwar","description":"\u003ch5\u003eOwn a singular work of wearable art with this handcrafted Kashida Embroidered Salwar, meticulously produced in minimal quantities. The ensemble showcases a refined keyhole neckline paired with elaborate kashida floral embroidery and intricate cut work detailing across the kurta, complemented by tailored straight-cut salwar pants. Each piece represents a convergence of traditional textile artistry and contemporary design—a testament to slow fashion principles and ethical craftsmanship. The kashida embroidery technique demands considerable skill and time investment from master artisans, elevating this salwar beyond seasonal fashion into the realm of heirloom-quality investment pieces. Ideal for discerning collectors who prioritize authenticity, exclusivity, and the stories embedded within their garments.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h5\u003e\n\u003ch5 style=\"text-align: left;\"\u003e\u003cbr\u003e\u003c\/h5\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003eBottom and Inner Layer included. Dupatta bought separately\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50088411103546,"sku":null,"price":129.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":47698719146298,"sku":"CCHE000048S","price":129.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":47698719179066,"sku":"CCHE000048S","price":129.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":47698719211834,"sku":"CCHE000048S","price":129.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":50446541750586,"sku":null,"price":129.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":50446541783354,"sku":null,"price":129.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/1_4ac4bdbe-1a5e-4729-83c5-c5d8b78d984b.jpg?v=1744017691"},{"product_id":"handcrafted-peach-salwar-with-pintuck","title":"Handmade Peach Salwar","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEthnic wardrobe with this graceful peach salwar,\u003c\/span\u003e\u003cspan\u003e crafted from pure cotton for ultimate comfort.\u003c\/span\u003e\u003cspan\u003e Delicate pintuck detailing adorns the yoke,\u003c\/span\u003e\u003cspan\u003e while intricate floral embroidery in silk thread graces the front and sleeves.\u003c\/span\u003e\u003cspan\u003e The waistline features free-style embroidery for a unique touch,\u003c\/span\u003e\u003cspan\u003e and subtle pleats create a flattering silhouette.\u003c\/span\u003e\u003cspan\u003e Lace borders add a feminine touch,\u003c\/span\u003e\u003cspan\u003e and seashell buttons on the front offer a charming closure.\u003c\/span\u003e\u003cspan\u003e Pair it with a matching dupatta (sold separately) for a complete ensemble.\u003c\/span\u003e\u003cspan\u003e This loose-fitting salwar with a straight-cut bottom is perfect for both casual and semi-formal occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Salmon","offer_id":47701413855546,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"S \/ Salmon","offer_id":47701413888314,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"M \/ Salmon","offer_id":47701413921082,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"L \/ Salmon","offer_id":47701413953850,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"XL \/ Salmon","offer_id":47701413986618,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/3_558fc8d6-444f-4f7b-a697-d5b129487c75.jpg?v=1744017711"},{"product_id":"purple-salwar-suit","title":"Purple Salwar Suit","description":"\u003ch6\u003eRadiate elegance with this purple salwar suit from I AM BLVD, constructed from regenerative cotton that prioritizes environmental stewardship. The ensemble showcases a striking deep neckline and bordered elements enriched with hand-embroidered floral motifs, meticulously executed with glass beads and metallic thread for luminous dimension. The coordinating cotton checks dupatta introduces textural contrast, while silver lace detailing on the salwar hem adds refined ornamentation. This piece exemplifies the brand's commitment to slow fashion—each embellishment reflects skilled artisanal work rather than mass production. The interplay of hand-stitched florals and metallic accents creates a sophisticated visual narrative suitable for festive occasions and elevated celebrations. Dry clean recommended to preserve the hand-embroidered details and fabric quality.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51037909745978,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51037909778746,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51037909811514,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51037909844282,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51037909877050,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":51037909909818,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/purple-salwar.png?v=1744187092"},{"product_id":"maroon-salwar-suit","title":"Maroon Salwar Suit","description":"\u003ch6\u003eCommand attention with this maroon salwar suit from I AM BLVD, where sustainable craftsmanship meets bold design. The organic cotton ensemble features a rich maroon base layered with geometric patterns and traditional phulkari embroidery, creating a dynamic interplay between contemporary and heritage aesthetics. Delicate lace detailing on the front bodice introduces refined texture and visual depth. The accompanying dupatta, woven from organic linen and dual-dyed in ivory and maroon, provides striking contrast and a luxurious drape that completes the composition. This piece exemplifies the brand's commitment to ethical production without compromising on festive impact or wearability. Dry clean recommended to preserve the embroidered and lace elements.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51037956964666,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51037956997434,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51037957030202,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51037957062970,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51037957095738,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":51037957128506,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/maroon-1.png?v=1742803671"}],"url":"https:\/\/iamblvd.com\/fr\/collections\/year-end-style-edit.oembed","provider":"I AM BOULEVARD","version":"1.0","type":"link"}