{"title":"I AM BLVD Orange Collection","description":"\u003cp\u003eThis is a curated collection part of our ongoing summer sale in July - August 2026.\u003c\/p\u003e","products":[{"product_id":"morpho-menelaus","title":"Navy Blue Smocked Maxi Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eFrom cocktail hour to a romantic evening out,\u003c\/span\u003e\u003cspan\u003e this navy blue maxi dress is your versatile wardrobe essential.\u003c\/span\u003e\u003cspan\u003e Crafted from luxurious chanderi cotton,\u003c\/span\u003e\u003cspan\u003e the dress features a smocked yoke that gracefully transforms into flowing gathers.\u003c\/span\u003e\u003cspan\u003e Puff sleeves,\u003c\/span\u003e\u003cspan\u003ea Peter Pan collar,\u003c\/span\u003e\u003cspan\u003e and a hidden back zipper complete the look.\u003c\/span\u003e\u003cspan\u003e Elevate your style and embrace effortless sophistication with this timeless piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Butterfly Blue","offer_id":52255150997818,"sku":"BCSD000061P","price":170.0,"currency_code":"SGD","in_stock":false},{"title":"S \/ Butterfly Blue","offer_id":47669187117370,"sku":"BCSD000061P","price":170.0,"currency_code":"SGD","in_stock":false},{"title":"M \/ Butterfly Blue","offer_id":47669187150138,"sku":"BCSD000061","price":170.0,"currency_code":"SGD","in_stock":false},{"title":"L \/ Butterfly Blue","offer_id":47669187182906,"sku":"BCSD000061","price":170.0,"currency_code":"SGD","in_stock":false},{"title":"XL \/ Butterfly Blue","offer_id":47669187215674,"sku":"BCSD000061","price":170.0,"currency_code":"SGD","in_stock":false},{"title":"XXL \/ Butterfly Blue","offer_id":50084375822650,"sku":null,"price":170.0,"currency_code":"SGD","in_stock":false},{"title":"Made To Order \/ Butterfly Blue","offer_id":50088533557562,"sku":null,"price":170.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/3.jpg?v=1744017646"},{"product_id":"turquoise-midi-lace-dress","title":"Turquoise Midi Lace Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMake a statement in this eye-catching turquoise lace midi dress.\u003c\/span\u003e\u003cspan\u003e The unique circular flounced sleeves and ruffled neckline create a playful and dynamic silhouette,\u003c\/span\u003e\u003cspan\u003e while the layered floral lace adds a touch of romance.\u003c\/span\u003e\u003cspan\u003e With its hue and contrasting inner layer,\u003c\/span\u003e\u003cspan\u003e this dress is sure to turn heads at any event.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Powder blue","offer_id":47698047893818,"sku":"LCKD000064","price":87.5,"currency_code":"SGD","in_stock":true},{"title":"S \/ Powder blue","offer_id":47698047926586,"sku":"LCKD000064","price":87.5,"currency_code":"SGD","in_stock":true},{"title":"M \/ Powder blue","offer_id":47698047959354,"sku":"LCKD000064","price":87.5,"currency_code":"SGD","in_stock":true},{"title":"L \/ Powder blue","offer_id":50088614134074,"sku":null,"price":87.5,"currency_code":"SGD","in_stock":false},{"title":"XL \/ Powder blue","offer_id":50088614166842,"sku":null,"price":87.5,"currency_code":"SGD","in_stock":false},{"title":"Made To Order \/ Powder blue","offer_id":50088614199610,"sku":null,"price":87.5,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/2_a95706b6-d16c-4633-9904-126d4b0301eb.jpg?v=1744017661"},{"product_id":"midi-dress","title":"Layered Mini Dress","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEmbrace effortless chic with this salmon-colored mini dress,\u003c\/span\u003e\u003cspan\u003e made from superior quality chanderi cotton.\u003c\/span\u003e\u003cspan\u003e The dress boasts subtle gathering details and a flattering layered design.\u003c\/span\u003e\u003cspan\u003e A closed collar and button-front closure provide a polished finish.\u003c\/span\u003e\u003cspan\u003e A versatile piece for any occasion.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Salmon","offer_id":47698178375994,"sku":null,"price":90.0,"currency_code":"SGD","in_stock":true},{"title":"S \/ Salmon","offer_id":47698178408762,"sku":null,"price":90.0,"currency_code":"SGD","in_stock":true},{"title":"M \/ Salmon","offer_id":47698178441530,"sku":null,"price":90.0,"currency_code":"SGD","in_stock":true},{"title":"L \/ Salmon","offer_id":50088461599034,"sku":null,"price":90.0,"currency_code":"SGD","in_stock":false},{"title":"XL \/ Salmon","offer_id":50088461631802,"sku":null,"price":90.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/4_7190535f-f8c1-4372-8cf3-3caf177c80f6.jpg?v=1744272799"},{"product_id":"spring-bloom-salwar","title":"Spring Bloom Cotton Salwar","description":"\u003ch5 data-sourcepos=\"19:1-19:335\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003cp\u003eCrafted from soft cotton, this salwar from our Spring Bloom line showcases hand-embroidered botanical patterns in complementary yarn tones. The rounded neckline and precision tailoring deliver a refined aesthetic suited to both everyday wear and formal settings.\u003c\/p\u003e\n\u003cp data-sourcepos=\"21:1-21:42\"\u003e \u003c\/p\u003e\n\u003cp data-sourcepos=\"23:1-23:39\"\u003e \u003c\/p\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Pink","offer_id":50088578646330,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S \/ Pink","offer_id":50088578679098,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M \/ Pink","offer_id":47698759876922,"sku":"CCD0000108S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"L \/ Pink","offer_id":47698759909690,"sku":"CCD0000108S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XL \/ Pink","offer_id":47698759942458,"sku":"CCD0000108S","price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/3_89a894da-05fb-4e4f-b475-ae6d72106e11.jpg?v=1744017695"},{"product_id":"handcrafted-peach-salwar-with-pintuck","title":"Handmade Peach Salwar","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEthnic wardrobe with this graceful peach salwar,\u003c\/span\u003e\u003cspan\u003e crafted from pure cotton for ultimate comfort.\u003c\/span\u003e\u003cspan\u003e Delicate pintuck detailing adorns the yoke,\u003c\/span\u003e\u003cspan\u003e while intricate floral embroidery in silk thread graces the front and sleeves.\u003c\/span\u003e\u003cspan\u003e The waistline features free-style embroidery for a unique touch,\u003c\/span\u003e\u003cspan\u003e and subtle pleats create a flattering silhouette.\u003c\/span\u003e\u003cspan\u003e Lace borders add a feminine touch,\u003c\/span\u003e\u003cspan\u003e and seashell buttons on the front offer a charming closure.\u003c\/span\u003e\u003cspan\u003e Pair it with a matching dupatta (sold separately) for a complete ensemble.\u003c\/span\u003e\u003cspan\u003e This loose-fitting salwar with a straight-cut bottom is perfect for both casual and semi-formal occasions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Salmon","offer_id":47701413855546,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"S \/ Salmon","offer_id":47701413888314,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"M \/ Salmon","offer_id":47701413921082,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"L \/ Salmon","offer_id":47701413953850,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true},{"title":"XL \/ Salmon","offer_id":47701413986618,"sku":"CCDS0000106S","price":129.5,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/3_558fc8d6-444f-4f7b-a697-d5b129487c75.jpg?v=1744017711"},{"product_id":"minimalist-chanderi-salwar","title":"Mirror Embroidered Salwar","description":"\u003cp data-sourcepos=\"1:1-1:30\" class=\"first-token\"\u003e\u003cspan\u003eTimeless elegance with this exquisite salwar set,\u003c\/span\u003e\u003cspan\u003e meticulously crafted from the finest chanderi cotton fabric.\u003c\/span\u003e\u003cspan\u003e The lightweight and breathable material drapes gracefully,\u003c\/span\u003e\u003cspan\u003e ensuring comfort and style throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"3:1-3:157\"\u003e\u003cspan\u003eThe kurta boasts intricate hand embroidery,\u003c\/span\u003e\u003cspan\u003e adorned with shimmering mirror accents that catch the light with every movement.\u003c\/span\u003e\u003cspan\u003e The delicate floral patterns and geometric motifs showcase the artisan's skill and attention to detail.\u003c\/span\u003e\u003cspan\u003e The matching bottom complements the kurta,\u003c\/span\u003e\u003cspan\u003e featuring a comfortable fit and subtle embellishments that harmonize with the overall design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"5:1-5:154\"\u003e\u003cspan\u003eThis salwar set is perfect for festive occasions,\u003c\/span\u003e\u003cspan\u003e weddings,\u003c\/span\u003e\u003cspan\u003e or any special occasions  where you want to make a lasting impression.\u003c\/span\u003e\u003cspan\u003e The timeless chanderi cotton fabric,\u003c\/span\u003e\u003cspan\u003e coupled with the intricate hand embroidery and mirror accents,\u003c\/span\u003e\u003cspan\u003e create a truly unique and captivating ensemble.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"5:1-5:154\"\u003e \u003c\/p\u003e\n\u003cul data-sourcepos=\"9:1-14:85\"\u003e\n\u003cli data-sourcepos=\"9:1-9:81\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e\u003cspan\u003e Luxurious chanderi cotton for lightweight comfort and elegant drape\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"10:1-10:74\"\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e\u003cspan\u003e Intricate hand embroidery with shimmering mirror accents\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"11:1-11:59\"\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e Delicate floral patterns and geometric motifs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"12:1-12:75\"\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e\u003cspan\u003e Perfect for festive occasions,\u003c\/span\u003e\u003cspan\u003e weddings,\u003c\/span\u003e\u003cspan\u003e and special events\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"13:1-13:58\"\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e\u003cspan\u003e Comfortable and flattering fit for all-day wear\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"14:1-14:85\"\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e\u003cspan\u003e Dry clean recommended to preserve the delicate embroidery and mirror work\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Blue","offer_id":50446575698234,"sku":null,"price":245.0,"currency_code":"SGD","in_stock":false},{"title":"S \/ Blue","offer_id":47701454061882,"sku":"BBC000040","price":245.0,"currency_code":"SGD","in_stock":false},{"title":"M \/ Blue","offer_id":47701454094650,"sku":"BBC000040","price":245.0,"currency_code":"SGD","in_stock":false},{"title":"L \/ Blue","offer_id":47701454127418,"sku":"BBC000040D","price":245.0,"currency_code":"SGD","in_stock":false},{"title":"XL \/ Blue","offer_id":50446575731002,"sku":null,"price":245.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/2_6c2b2e3b-cb2d-4c10-9ddb-53283de04a40.jpg?v=1744017718"},{"product_id":"asymmetric-tiered-co-ord-set","title":"Asymmetric Tiered Coords","description":"\u003cp\u003e\u003cspan\u003eThe asymmetrically striped top,\u003c\/span\u003e\u003cspan\u003e adorned with earthy tones,\u003c\/span\u003e\u003cspan\u003e adds a touch of artistic flair to your look.\u003c\/span\u003e\u003cspan\u003e Its relaxed fit and breathable fabric ensure all-day comfort,\u003c\/span\u003e\u003cspan\u003e whether you're attending a formal event or adding a bohemian touch to your workwear wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:89\"\u003e\u003cspan\u003eThe matching high-waisted wide-leg palazzo pants boast a flattering silhouette and a comfortable,\u003c\/span\u003e\u003cspan\u003e flowy drape,\u003c\/span\u003e\u003cspan\u003e allowing you to move with grace and ease.\u003c\/span\u003e\u003cspan\u003e The handloom organic cotton fabric is not only gentle on the skin but also reflects our commitment to sustainable and ethical fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:233\"\u003e\u003cspan\u003eThis versatile coord set effortlessly transitions from work to play,\u003c\/span\u003e\u003cspan\u003e making it a must-have addition to your wardrobe.\u003c\/span\u003e\u003cspan\u003eEmbrace the unique charm of handloom craftsmanship and elevate your everyday style with this limited-edition piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:233\"\u003e \u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp data-sourcepos=\"9:1-9:233\"\u003e\u003cspan\u003e\u003cstrong\u003eKey Highlights :\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cul data-sourcepos=\"12:5-17:15\"\u003e\n\u003cli data-sourcepos=\"12:5-12:28\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eLimited edition design\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"13:5-13:54\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eHandcrafted from premium handloom organic cotton\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"14:5-14:32\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eAsymmetric striped pattern\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"15:5-15:21\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eRelaxed fit top\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"16:5-16:33\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eHigh-waisted wide-leg palazzo pants\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"17:5-17:15\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eVersatile for various occasions\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"18:5-19:0\"\u003e\n\u003cblockquote\u003e\u003cspan\u003eSustainable and eco-friendly\u003c\/span\u003e\u003c\/blockquote\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":47701533819194,"sku":"OGC0000107","price":116.25,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":47701533851962,"sku":"OGC0000107","price":116.25,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/1_04a0b321-2a08-4c2e-a1aa-3880b6de0629.jpg?v=1744017728"},{"product_id":"pure-lea-violets","title":"\"Violet Bloom\" Linen Overlay","description":"\u003cp data-sourcepos=\"12:1-12:123\"\u003e\u003cstrong\u003eWhite Linen Maxi Jacket with Subtle Violet Print\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003cspan\u003e This statement piece exudes modern elegance with its relaxed,\u003c\/span\u003e\u003cspan\u003e loose fit,\u003c\/span\u003e\u003cspan\u003e delicate puff sleeves,\u003c\/span\u003e\u003cspan\u003e and eye-catching violet floral pattern.\u003c\/span\u003e\u003cspan\u003e The front bodice tie-on adds a touch of boho-chic,\u003c\/span\u003e\u003cspan\u003e while the crisp white linen fabric ensures breathability and comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003ch5 data-sourcepos=\"14:1-14:13\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/h5\u003e\n\u003cul data-sourcepos=\"16:1-20:139\"\u003e\n\u003cli data-sourcepos=\"16:1-16:88\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eSupreme Quality Fabric:\u003c\/strong\u003e\u003cspan\u003e Crafted from premium 100% linen for a lightweight and airy feel\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"17:1-17:96\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eUnique Design:\u003c\/strong\u003e\u003cspan\u003e Relaxed,\u003c\/span\u003e\u003cspan\u003e maxi length silhouette with puff sleeves and a front bodice tie-on\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"18:1-18:72\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eSubtle Print:\u003c\/strong\u003e\u003cspan\u003e Adorned with a delicate all-over violet floral print\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003cli data-sourcepos=\"19:1-19:95\"\u003e\n\u003ch5\u003e\n\u003cstrong\u003eModern Details:\u003c\/strong\u003e\u003cspan\u003e Features a crisp Chelsea collar,\u003c\/span\u003e\u003cspan\u003e pleated waistline,\u003c\/span\u003e\u003cspan\u003e and ruffled shoulders\u003c\/span\u003e\n\u003c\/h5\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/blockquote\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ White","offer_id":50088602173754,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":true},{"title":"S \/ White","offer_id":47701577728314,"sku":"LPW00002T","price":185.0,"currency_code":"SGD","in_stock":true},{"title":"M \/ White","offer_id":50088602206522,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":false},{"title":"L \/ White","offer_id":50088602239290,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":false},{"title":"XL \/ White","offer_id":50088602272058,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/1_9d79a038-65bc-4dae-93f8-d855a3bb0e42.jpg?v=1744017739"},{"product_id":"english-rose-linen-co-ord-set","title":"English Rose Linen Co-ord Set","description":"\u003cp\u003eIndulge in quiet luxury with this stylish and versatile co-ord set. The V neckline with botanical print and highlights on the sleeve and borders add a touch of personality. High low style C-cut top and drawstring on the pant provide a comfortable and flattering fit. Embrace a life of quiet indulgence, and elevate your wardrobe with sophistication. Adorned with a botanical print and accented by delicate highlights on the sleeves and borders, this stylish and versatile co-ord set is the ideal choice for the refined individual. Designed with a V neckline and a flattering high low C-cut top, along with an adjustable drawstring on the pant, this elegant set promises both comfort and style.\u003c\/p\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50088288452922,"sku":null,"price":160.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":50088288485690,"sku":null,"price":160.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":50088288518458,"sku":null,"price":160.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":47701601190202,"sku":"FCP00003T","price":160.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":47701601222970,"sku":"FCP00003T","price":160.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/3_3a07db81-35f8-4584-94a5-db171e0da00c.jpg?v=1744017748"},{"product_id":"autumn-linen-co-ord-set","title":"Autumn Linen Co-ord Set","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eEmbrace the quiet confidence of minimalist style with our sustainable linen two-piece set.\u003c\/span\u003e\u003cspan\u003e Expertly crafted with a cutaway collar top featuring delicate pleated cuffs and relaxed pants with in-seam pockets,\u003c\/span\u003e\u003cspan\u003e this versatile ensemble embodies effortless chic.\u003c\/span\u003e\u003cspan\u003e Wear it together for a polished look or style each piece separately for endless wardrobe possibilities.\u003c\/span\u003e\u003cspan\u003eConsciously crafted from sustainable linen,\u003c\/span\u003e\u003cspan\u003e this co-ord set celebrates ethical fashion that reflects your individuality and connection to the earth.\u003c\/span\u003e\u003cspan\u003e Experience the wonderful reality of mindful style with IAM BLVD.\u003c\/span\u003e\u003c\/p\u003e","brand":"I AM BLVD","offers":[{"title":"XS \/ Peach","offer_id":50446423982394,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":false},{"title":"S \/ Peach","offer_id":50446424015162,"sku":null,"price":185.0,"currency_code":"SGD","in_stock":false},{"title":"M \/ Peach","offer_id":47701618262330,"sku":"LLEA000055","price":185.0,"currency_code":"SGD","in_stock":true},{"title":"L \/ Peach","offer_id":47701618295098,"sku":"LLEA000055","price":185.0,"currency_code":"SGD","in_stock":true},{"title":"XL \/ Peach","offer_id":47701618327866,"sku":"LLEA000055","price":185.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/formal_linen_jacket.jpg?v=1744017753"},{"product_id":"hemp-marble-dyed","title":"Marble Dyed Hemp Midi Dress","description":"\u003cp class=\"editorial-description\" style=\"color: #333; line-height: 1.6;\"\u003eThink of it as a canvas painted entirely by the earth. Hemp, in its rawest and most resilient form, serves as the foundation for this set. We forgo synthetic chemicals, turning instead to the alchemy of the natural world: the deep, grounding tannins of pomegranate rinds and the subtle warmth of crushed sunflower petals.The marble dyeing technique is an exercise in surrender. It is an inherently unpredictable dialogue between water, plant matter, and the woven fiber. Colors bleed, settle, and pool in ways that can never be exactly replicated, meaning the set you receive is an absolute original.It feels grounded, lived-in, and profoundly human. The texture of the hemp softens beautifully with each wear, mapping the contours of your daily life while remaining fiercely durable.\u003c\/p\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50088489353530,"sku":null,"price":138.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":47701660467514,"sku":"HEMD0000111K","price":138.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":47701660500282,"sku":"HEMD0000111K","price":138.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":50446563377466,"sku":null,"price":138.0,"currency_code":"SGD","in_stock":false},{"title":"XL","offer_id":50446563410234,"sku":null,"price":138.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/Close_up_of_natural_hemp_fabric_featuring_a_unique_marble_dye_pattern_created_using_pomegranate_and_sunflower_plant_dyes..jpg?v=1774851814"},{"product_id":"maxi-dress","title":"Purple Maxi Dress","description":"\u003ch6 class=\"editorial-description\" style=\"color: #333; line-height: 1.6;\"\u003eThere is a distinct quietude in a garment that moves intuitively with the body. This maxi dress is stripped of unnecessary complications, focusing entirely on the drape, the weight of the natural fibers, and the breathability of the weave.It acts as a soft armor for the modern world—an architectural silhouette that offers absolute comfort without compromising on form. Whether caught in a sudden breeze on a city street or resting still in a sunlit room, the fabric holds its shape while allowing the skin to breathe freely.Designed with a multicultural sensibility, it requires no overthinking. Slip it on, let it fall around you, and step into the day feeling entirely anchored and unbothered.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"Purple \/ XS","offer_id":50446580547898,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":false},{"title":"Purple \/ S","offer_id":49317484364090,"sku":"MAXONPUR12","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"Purple \/ M","offer_id":49321282666810,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"Purple \/ L","offer_id":49321282699578,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"Purple \/ XL","offer_id":49321282732346,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"Purple \/ XXL","offer_id":50446580580666,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":false},{"title":"Purple \/ Made To Order","offer_id":51172387160378,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/new.png?v=1724521408"},{"product_id":"handmade-glow-linen-jacket","title":"Handmade Glow Linen Jacket","description":"\u003ch6\u003eDiscover the Handmade Glow Linen Jacket—a distinctive layering piece that merges innovative craftsmanship with sustainable materials. Constructed from pure white linen, this sleeveless silhouette features hand-embroidered glow-in-the-dark detailing that introduces an unexpected dimension to refined dressing. The vintage pilgrim collar and adjustable tie-on straps provide both heritage aesthetic and functional customization, while pleated back construction and ruffled yoke accents create subtle visual intrigue. The breathable linen foundation ensures year-round wearability, transitioning effortlessly across daylight hours and evening settings. This is a considered investment—a statement piece that celebrates artisanal technique while honoring principles of durability and conscious consumption.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":49321357639994,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"S","offer_id":49321357672762,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"M","offer_id":49320553349434,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"L","offer_id":49321357705530,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"XL","offer_id":49321357738298,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"2XL","offer_id":49321357771066,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"3XL","offer_id":49321357803834,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":false},{"title":"Made To Order","offer_id":50088402059578,"sku":null,"price":183.75,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/side_linen.webp?v=1724518610"},{"product_id":"lilac-dream-midi-dress","title":"Lilac Dream Midi Dress","description":"\u003ch6\u003ePresenting the Lilac Dream Midi Dress—a refined expression of artisanal excellence and considered design. Rendered in luxurious chanderi fabric, this midi silhouette showcases hand-embroidered embellishments that honor traditional textile craftsmanship. The adjustable tie neckline and voluminous ruffled sleeves create architectural interest, while the layered, flared construction ensures graceful movement and visual depth. The soft lilac palette conveys understated sophistication, transitioning seamlessly from curated occasions to elevated everyday wear. This piece exemplifies slow fashion principles—where superior materials, skilled execution, and timeless proportions converge to create a garment worthy of repeated, intentional wear.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":49322946789690,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":49322946822458,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":49322946855226,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":false},{"title":"L","offer_id":49322946887994,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":false},{"title":"XL","offer_id":49322946920762,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":false},{"title":"Made To Order","offer_id":51172366254394,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/mididressside.png?v=1724500539"},{"product_id":"active-linen-shirt-relaxed-fit","title":"Active White Linen Shirt","description":"\u003ch6 data-sourcepos=\"5:1-5:280\"\u003e\u003c\/h6\u003e\n\u003ch6\u003eIntroducing our Active White Linen Shirt—a refined essential for the discerning minimalist. This relaxed-fit piece combines 100% premium linen with understated pink and yellow striping, delivering year-round versatility without compromise. The breathable construction regulates temperature across seasons, while the generous collar and unadorned long sleeves create a clean silhouette suited to both boardroom and weekend settings. Built on sustainable principles, this timeless garment resists trend cycles and rewards repeated wear. Layer over basics or wear as a standalone statement; its neutral foundation pairs seamlessly with tailored trousers, denim, or linen separates. An investment piece that honors both personal style and environmental responsibility.\u003c\/h6\u003e\n\u003ch6 data-sourcepos=\"23:1-23:139\"\u003e\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50143817138490,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":50143817171258,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":50143817204026,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":50143817236794,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":50143817269562,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":false},{"title":"2XL","offer_id":50143817302330,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":false},{"title":"3XL","offer_id":50143817335098,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":false},{"title":"Made To Order","offer_id":50143817367866,"sku":null,"price":95.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/active_linen_shirt3_cc9984ec-229b-48eb-8ed3-8caa05f02910.webp?v=1736172702"},{"product_id":"maroon-handloom-jacquard-co-ord-set-with-phulkari-print","title":"Handloom Phulkari Coords","description":"\u003ch6\u003eDiscover refined sophistication with our Maroon Handloom Phulkari Coords—a two-piece ensemble that celebrates artisanal tradition and contemporary ease. Woven on traditional handlooms and adorned with hand block-printed Phulkari motifs in ivory, orange, and green, each piece showcases the meticulous work of skilled craftspeople. The relaxed-fit top features graceful dolman sleeves and a flattering neckline, paired with comfortable wide-leg bottoms finished with an elasticated waistband. Crafted from sumptuous handloom jacquard that drapes beautifully and feels luxuriously soft, this set transitions effortlessly from day to evening. By selecting handloom, you support traditional weaving communities while making a mindful choice for sustainable fashion.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50163867418938,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":50163867451706,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":50163867484474,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":50163867517242,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":50163867550010,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"2XL","offer_id":50163867582778,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":false},{"title":"3XL","offer_id":50163867615546,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":false},{"title":"Made To Order","offer_id":50163867648314,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/cotton-silk-coord-set.png?v=1730374938"},{"product_id":"tie-detail-cotton-strappy-dress","title":"Tie-Detail Cotton Strappy Dress","description":"\u003ch6\u003eCrafted from breathable cotton, this calf-length dress combines understated sophistication with thoughtful design details. The smocked bodice and square neckline create a refined silhouette, while adjustable spaghetti straps and a gathered waist seam offer both comfort and flattering structure. A gently flared skirt provides ease of movement. The geometric tie-detail straps allow personalized fit adjustment, making this piece equally at home layered with a structured blazer or paired with minimal accessories for an intentional, curated look.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50230253551930,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":50230253584698,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":50230253617466,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":50230253650234,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":50230253683002,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true},{"title":"Made To Order","offer_id":51291905163578,"sku":null,"price":116.25,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/white2.webp?v=1762104169"},{"product_id":"handmade-linen-overlay","title":"Handmade Linen Overlay","description":"\u003ch6\u003eA study in restrained sophistication, this sleeveless linen jacket embodies the slow-fashion ethos through its deliberate construction and minimal ornamentation. Premium linen delivers natural breathability and a graceful drape, while hand-embroidered autumn florals on the collar and pocket details signal artisanal care without excess. The wide, flat-laid collar and tie-knot closure offer styling flexibility—wear it open for ease or cinched for definition. Clean lines and a pared-back aesthetic ensure this piece transcends seasons, anchoring a capsule wardrobe with quiet confidence.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":50262061023546,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":50262061056314,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":50262061089082,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":50262061121850,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":50262061154618,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":false},{"title":"2XL","offer_id":50262061187386,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":false},{"title":"3XL","offer_id":50262061220154,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":false},{"title":"Made To Order","offer_id":50262061252922,"sku":null,"price":190.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/hand-made-jacket-111.png?v=1732174101"},{"product_id":"chanderi-cotton-salwar-suit-with-embroidered-roses","title":"Neon Silver Salwar","description":"\u003ch6\u003eCelebrate in timeless elegance with our festive Delight Collection Neon Silver Chanderi Cotton Salwar Suit. Neon Silver is vibrant and often metallic-looking silver color, creating a striking visual effect when worn.\u003c\/h6\u003e\n\u003cdiv class=\"WaaZC\"\u003e\n\u003cdiv class=\"RJPOee EIJn2\"\u003e\n\u003ch6 class=\"rPeykc\" data-hveid=\"CAUQAQ\" data-ved=\"2ahUKEwjb0PGk2Z2MAxUYS2cHHQ_JNqUQo_EKegQIBRAB\"\u003e\n\u003cspan class=\"d3o3Ad gJdC8e Hkv2Pe\"\u003e\u003cspan class=\"iPjmzb Sorfoc gNGSDf\"\u003e\u003cspan class=\"z1asCe Sb7k4e\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003eCrafted from the finest Chanderi cotton, this limited edition piece features delicate cross-stitch embroidered roses, evoking a sense of heritage and artistry. The soft grey-beige hue exudes grace, while the flowing dupatta completes your festive look with joy. Perfect for Eid celebrations, this salwar suit offers both comfort and royal charm, making you stand out with every step. Available now!\u003c\/h6\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51018589733178,"sku":null,"price":125.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51018589765946,"sku":null,"price":125.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51018589798714,"sku":"CCHE000049S","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51018589831482,"sku":"CCHE000049S","price":125.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51018589864250,"sku":"CCHE000049S","price":125.0,"currency_code":"SGD","in_stock":false},{"title":"XXL","offer_id":51018589897018,"sku":null,"price":125.0,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/salwar-sitting.png?v=1742650071"},{"product_id":"purple-salwar-suit","title":"Purple Salwar Suit","description":"\u003ch6\u003eRadiate elegance with this purple salwar suit from I AM BLVD, constructed from regenerative cotton that prioritizes environmental stewardship. The ensemble showcases a striking deep neckline and bordered elements enriched with hand-embroidered floral motifs, meticulously executed with glass beads and metallic thread for luminous dimension. The coordinating cotton checks dupatta introduces textural contrast, while silver lace detailing on the salwar hem adds refined ornamentation. This piece exemplifies the brand's commitment to slow fashion—each embellishment reflects skilled artisanal work rather than mass production. The interplay of hand-stitched florals and metallic accents creates a sophisticated visual narrative suitable for festive occasions and elevated celebrations. Dry clean recommended to preserve the hand-embroidered details and fabric quality.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51037909745978,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51037909778746,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51037909811514,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51037909844282,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51037909877050,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":51037909909818,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/purple-salwar.png?v=1744187092"},{"product_id":"maroon-salwar-suit","title":"Maroon Salwar Suit","description":"\u003ch6\u003eCommand attention with this maroon salwar suit from I AM BLVD, where sustainable craftsmanship meets bold design. The organic cotton ensemble features a rich maroon base layered with geometric patterns and traditional phulkari embroidery, creating a dynamic interplay between contemporary and heritage aesthetics. Delicate lace detailing on the front bodice introduces refined texture and visual depth. The accompanying dupatta, woven from organic linen and dual-dyed in ivory and maroon, provides striking contrast and a luxurious drape that completes the composition. This piece exemplifies the brand's commitment to ethical production without compromising on festive impact or wearability. Dry clean recommended to preserve the embroidered and lace elements.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51037956964666,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51037956997434,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51037957030202,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51037957062970,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51037957095738,"sku":"CCHE000049S","price":180.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":51037957128506,"sku":null,"price":180.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/maroon-1.png?v=1742803671"},{"product_id":"ivory-salwar-suit","title":"Ivory Salwar Suit","description":"\u003cstyle\u003e\u003c\/style\u003e\n\u003ch6\u003eDiscover understated sophistication with this ivory three-piece salwar suit from I AM BLVD. The ensemble showcases an embroidered neckline paired with delicate printed florals that introduce subtle visual interest without overwhelming the palette. Refined lace accents on the coordinating bottom and dupatta elevate the overall composition, creating a cohesive and polished aesthetic. This piece strikes an ideal balance between comfort and refined elegance, making it equally suited for formal celebrations or elevated everyday occasions. The coordinated ivory tonality ensures versatility across styling choices, while the intricate embroidery and lace work reflect meticulous craftsmanship. Dry clean recommended to maintain the integrity of embroidered and lace elements.\u003c\/h6\u003e","brand":"I AM BLVD","offers":[{"title":"XS","offer_id":51038409031994,"sku":null,"price":175.0,"currency_code":"SGD","in_stock":true},{"title":"S","offer_id":51038409064762,"sku":null,"price":175.0,"currency_code":"SGD","in_stock":true},{"title":"M","offer_id":51038409097530,"sku":"CCHE000049S","price":175.0,"currency_code":"SGD","in_stock":true},{"title":"L","offer_id":51038409130298,"sku":"CCHE000049S","price":175.0,"currency_code":"SGD","in_stock":true},{"title":"XL","offer_id":51038409163066,"sku":"CCHE000049S","price":175.0,"currency_code":"SGD","in_stock":true},{"title":"XXL","offer_id":51038409195834,"sku":null,"price":175.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/files\/cream-salwar-new1.png?v=1742815830"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/5507\/6154\/collections\/nitkaArtboard_1_7146e5a8-81c5-4f09-9047-ac483f0790c7.svg?v=1784951824","url":"https:\/\/iamblvd.com\/collections\/i-am-blvd-orange-collection.oembed","provider":"I AM BOULEVARD","version":"1.0","type":"link"}